Amy Morrison Online
Featured Project: HP Print Studio
Developed in support of HP's "What do you have to say?" campaign, HP Print Studio was created to let folks produce custom, professional-quality projects—anything from greeting cards to iron-ons to calendars to business identity kits--in a fast and simple online interface. One of the first high resolution print from screen Flex applications, HP Print Studio enables anyone to create personalized professional projects without sacrificing time or quality--Even your Mom.
What I did: Lead Information Architect
Deliverables: User Flows, Site Map, Annotated Wireframes, User Interface Guide
Site Awards: Resource Interactive Orbie Award for High Impact Team
Visit HP Print Studio
Portfolio
Shaw Floors: Try on a Floor
Taking branded manufacturer’s Websites to new heights, the Shaw Floors, Try on a Floor home improvement visualization tool represents a year of intense architecture, design and development effort, resulting in an award winning application and a truly elevated and immersive brand experience. One of the coolest things I’ve ever been involved with and a body of work that was both exhausting and exhilarating.
What I did: Lead Information Architect
Deliverables: User Flows, Logic Diagrams, Site Map, Annotated Wireframes, User Interface Guide, QA Assistance, Requirements Gathering
Site Awards: 9/20/2007: Shawfloors.com: Flash Forward award for Online Application: Try on a Floor, 7/23/2007: Shawfloors.com: Communication Arts Site of the Week, 2007: Shawfloors.com: AIGA Cleveland Design Competition: Award of Excellence, 2007: Shawfloors.com: Columbus Society of Communicating Arts Award for Outstanding Interactive Design
Visit Shaw Floors
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Clairol Redesign
Creating a unified brand message on the Web was the challenge Clairol’s hair-color team engaged us to address for them in 2006. The primary goal of this project was to update the overall online experience of Clairol.com to support the look and feel of new branded product initiatives and to enhance the emotional resonance of the brand. User Flow development sought to reach consumers throughout a defined haircolor decision cycle.
What I did: Lead Information Architect
Deliverables: User Flows, Site Map, Annotated Wireframes, Requirements Gathering
Visit Clairol.com
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This site will include a rotating gallery of the new hotness. All previous project work is archived and can be viewed at flickr, along with pictures of my nephew, niece, cats and happy hour adventures.